And while some think it may have shown up late to the party (as the cool ones do), it’s not bringing just chips and dip; it’s a complete beat making machine software program in a box combining the functionality of several units, including signal processing, mixing, mastering, MIDI sequencing, computer recording, and music sampler.
Beat Thang Virtual Drum Machine is poised to do battle with NI’s Maschine beat-maker, Akai’s MPC 2500/MPC ,and Roland’s MV-8800 (now a legacy product). The question is whether its quality can stand up to that kind of heat . . .
In this series of articles, we’ll talk about Beat Thang Virtual Drum Machine’s features, design, ergonomics, sound quality, and ultimately, explore whether the kind of beats you’d expect from a world-class studio can be produced just with Beat Thang Virtual Drum Machine and a set of headphones–wherever you are?
We’re also going to challenge the Beat Thang Virtual Drum Machine’s 15-minute beat-maker guarantee: If you’re not making beats within 15 minutes of opening the box–whether you’ve produced beats before or not–Beat Kangz will offer a “no-questions-asked, money-back guarantee.” Plus, we’ll give you some production tips for dropping serious beats with Beat Thang Virtual Drum Machine.
What’s in a name?
As the great bard Shakespeare once said, “A beat-maker by any other name would still drop the beats like an ugly baby.” . . . or maybe it was DJ ShakezPeer . . . (Well, I thought it was Shakespeare).
I have to admit, at first I was a bit put off by the name Beat Thang Virtual Drum Machine, but then again, there was a time when the greatest American action hero was named “Arnold,” and spoke with a thick Viennese accent–and that seemed to come out okay (nobody beats Arnold). So, if The Beat Kangz want to stay true to their roots and culture like Arnold did, then more power to them.
My concern is that they might be pigeonholing Beat Thang Virtual Drum Machine. People might think that it’s a beat-maker for rap and hip-hop beats only. Not true. Its 3,000-plus onboard sounds are able to span multiple genres, including dance, pop, dubstep, electronica, and more. Plus Beat Thang Virtual Drum Machine’s functionality is what you would expect from a professional studio tool.
There’s a big difference between studio gear designed by the people who use it to make hit records and equipment designed by electrical engineers who’ve never dropped the ball. The names Ezrin and Austin tell me that Beat Thang is a serious beat-maker that “understands” how the creative flow works.
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